Challenge

I was part of one of many teams tasked with revitalizing State Farm's user experience by creating and expanding its online accessibility for customers. What used to be a largely offline, traditional insurance company, would become a modern business, easily accessible from any internet-connected device.

Solution

Working with multiple teams and departments across several agencies, I helped create Mobile-First, Responsive solutions by designing new process flows, interaction flows, and wireframes for multiple user types, in order to enable users to easily complete complex business tasks via desktop, mobile, or tablet. Use cases varied widely from dispersing loans, to searching for agents.

Launch Website

Additional tasks included:

• Creating clickable prototypes for use in usability testing
• Establishing new section and page templates to be in-line with previously established styles.